May 7th, 2020 | 41 mins 59 secs
aesthetic practice marketing, crisis marketing, instagram, jon hoffenberg, realself university, tiktok, yellow telescope
Who will thrive upon reopening, and who won’t? What did they do differently? From daily conversations with doctors and practice owners ranging from Europe to Canada to throughout the United States, practice management consulting veteran Jon Hoffenberg breaks down how decisions made during the early part of pandemic either set a practice up to thrive or struggle at reopening. Jon Hoffenberg is the founder and CEO of Yellow Telescope and a popular speaker at many meetings thanks to his past hands-on experience as a patient coordinator and his data-driven approach, straight-shooting style, and quick wit.
May 7th, 2020 | 8 mins 42 secs
aesthetic practice marketing, front desk training, iscreamsocialmedia, realself university, receptionscope, seoversite, yellow telescope
Founder and CEO Jon Hoffenberg briefly discusses the services offered by his companies, including Yellow Telescope, SEOversite, iScreamSocialMedia, and ReceptionScope.
January 30th, 2020 | 35 mins 48 secs
ed syring, medical marketing, practice consulting, practice management, realself university, yellow telescope
Ed Syring reveals the biggest mistake doctors make before walking into a consultation, goes deep on what makes a great patient coordinator, and tells us why staff incentives are an absolute requirement for practice growth. As a veteran practice management consultant and the Executive Vice President of YellowTelescope, SEOversite, and iScreamSocialMedia, Ed has worked with over 10,000 patients worldwide, oversees the staffing, sales, and marketing for clients nationwide and has worked with hundreds of practices throughout his career.