August 11th, 2020 | 38 mins 4 secs
facial plastic surgeon, facial plastic surgery, influencers, jonathan kulbersh, paul nassif, practice management, real housewives of beverly hills, realself university, staff retention, tiktok, youtube
Facial plastic surgeon Jonathan Kulbersh, MD lets us in on his approach to marketing, including how he’s handling the request to work with a TikTok “influencer” who has 3.5M followers, what he learned being around the camera during his time doing a fellowship with Dr. Paul Nassif, and the surprising Hollywood story of how he ended up at the premiere of the Real Housewives of Beverly Hills in the first week of his fellowship.
May 28th, 2020 | 56 mins 6 secs
bbl, botox, brazilian butt lift, influencers, instagram, keller funnel, realself university, shadowbanning, snapchat, tiktok
Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.
May 19th, 2020 | 43 mins 16 secs
influencers, instagram, mark sandritter, realself, realself university, social media, tiktok, tom seery
Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.
May 7th, 2020 | 41 mins 59 secs
aesthetic practice marketing, crisis marketing, instagram, jon hoffenberg, realself university, tiktok, yellow telescope
Who will thrive upon reopening, and who won’t? What did they do differently? From daily conversations with doctors and practice owners ranging from Europe to Canada to throughout the United States, practice management consulting veteran Jon Hoffenberg breaks down how decisions made during the early part of pandemic either set a practice up to thrive or struggle at reopening. Jon Hoffenberg is the founder and CEO of Yellow Telescope and a popular speaker at many meetings thanks to his past hands-on experience as a patient coordinator and his data-driven approach, straight-shooting style, and quick wit.