August 11th, 2020 | 38 mins 4 secs
facial plastic surgeon, facial plastic surgery, influencers, jonathan kulbersh, paul nassif, practice management, real housewives of beverly hills, realself university, staff retention, tiktok, youtube
Facial plastic surgeon Jonathan Kulbersh, MD lets us in on his approach to marketing, including how he’s handling the request to work with a TikTok “influencer” who has 3.5M followers, what he learned being around the camera during his time doing a fellowship with Dr. Paul Nassif, and the surprising Hollywood story of how he ended up at the premiere of the Real Housewives of Beverly Hills in the first week of his fellowship.
May 21st, 2020 | 43 mins 22 secs
greg buford, marketing, plastic surgeon, practice management, realself university
Greg Buford tells us how the dumbest thing anyone ever said to him about the practice of medicine turned into his entire practice marketing philosophy and covers the hard lessons he’s learned in marketing. On this episode, you’ll get the questions you absolutely have to ask before you build a website, learn how to know when to hire a full time in house marketing director, and hear what it took to write and publish not just one, but two books (and why he probably won’t write another one).
February 20th, 2020 | 25 mins 35 secs
facial plastic surgeon, instagram, marketing, practice management, realself university, rebranding, vu ho
Growing a strong repeat and referral business is the key to growth. But you can’t get there without investing in marketing first. Dallas facial plastic surgeon Dr. Vu Ho takes us through the trials of his first ten years in solo practice, both the smart moves and the mistakes. He shares his thought process on the painful decision to rebrand and recounts the positive impact a professional PR person had on his growth, along with his unique approach to the challenge of asking patients to share their before & after photos, the number one thing he does to drive patient loyalty, and the reasons having a party is the wrong kind of event for a plastic surgery practice.
February 13th, 2020 | 35 mins 52 secs
marco polo, marketing, meghan rundell, practice management, realself university, staff training, text messaging, weave
The front desk in an aesthetic practice is a critically important touchpoint for patients. Practice management and staff training expert Meghan Rundell talks with us about the unique characteristics of the high-performing front desk, and reveals the single most important skill to look for (that’s also the hardest to find). Meghan’s home base of Detroit is a notoriously tough market, and she shares lessons we can all learn from the volatility of the auto industry and how that impacts her day-to-day business.
January 30th, 2020 | 35 mins 48 secs
ed syring, medical marketing, practice consulting, practice management, realself university, yellow telescope
Ed Syring reveals the biggest mistake doctors make before walking into a consultation, goes deep on what makes a great patient coordinator, and tells us why staff incentives are an absolute requirement for practice growth. As a veteran practice management consultant and the Executive Vice President of YellowTelescope, SEOversite, and iScreamSocialMedia, Ed has worked with over 10,000 patients worldwide, oversees the staffing, sales, and marketing for clients nationwide and has worked with hundreds of practices throughout his career.
January 16th, 2020 | 38 mins 38 secs
april linden, customer service, patient satisfaction, practice management, realself, realself university, ritz carlton
What we can learn about patient experience from the Ritz Carlton? Practice consultant April Linden goes deep on the simple, daily 5 minute process that leads to explosive practice growth. She shares the most impactful growth strategies she’s learned over 20 years of supporting practice growth, including how a team can work around a surgeon who’s never on time, the four stages of decision-making that occur between first contact and completed surgery, and the recent a-ha moment from a deep dive into a practice’s data that turned into a six-figure increase in revenue.