April 14th, 2020 | 9 mins 42 secs
chase lay, eva sheie, google adwords, jonathan kaplan, negative reviews, online marketing, online reviews, patient reviews, realself, ryan miller, tom seery
On this preview of the new Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews aesthetic practice marketing veteran Eva Sheie about everything inside the world of online reviews. Find out how to prevent leaving money on the table by learning how to acquire reviews from nearly every patient who comes through the practice, and hear the rarely shared secrets to doubling conversion rates overnight.
January 9th, 2020 | 51 mins 34 secs
brad hubbard, instagram, jonathan kaplan, online booking, patient reviews, price transparency, realself, realself university, tom seery, yelp
Price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery, the (often ridiculous) reasons aesthetic surgeons reject price transparency, and how he’s booking patients straight onto the schedule via Instagram DM without ever picking up a phone.