August 20th, 2020 | 49 mins 58 secs
before and after photos, body dysmorphic disorder, copyright, facial plastic surgeon, fake followers, instagram, lanham act, photo theft, price transparency, realself, realself university, william portuese
Seattle facial plastic surgeon William Portuese, MD and RealSelf CEO Tom Seery reflect on 13 years of collaboration from Dr. Portuese’s unique perspective as the first surgeon to answer a question on RealSelf, what he’s learned by answering over 30k consumer questions on RealSelf and why he’s still doing it today. On this episode, you’ll also hear why Dr. Portuese thinks BDD is the largest single challenge of his practice, why he openly posts his prices online, how he’s handled multiple thefts of his before and after photos by other surgeons, and more.
July 30th, 2020 | 23 mins 3 secs
alex zuriarrain, instagram, plastic surgeon, plastic surgery, realself, realself university, responding to reviews, reviews, telemundo, univision, zuri plastic surgery
Miami plastic surgeon Alex Zuriarrain, MD lets us in on how he’s managed to generate over 400 patient reviews just 1 year into private practice, how he became the go-to plastic surgeon for Spanish television in Miami without spending a dime, and the strategies he uses for driving maximum impact with those TV appearances.
July 16th, 2020 | 30 mins 3 secs
instagram, jane weston, realself university, revision rhinoplasty, rhinoplasty, umang mehta
Umang Mehta, MD talks with us about how getting started in the 2009 recession helped prepare him for the pandemic, the distortion of patient expectations caused by social media, and how he uses technology to prevent BDD and set realistic expectations with rhinoplasty patients.
May 28th, 2020 | 56 mins 6 secs
bbl, botox, brazilian butt lift, influencers, instagram, keller funnel, realself university, shadowbanning, snapchat, tiktok
Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.
May 19th, 2020 | 43 mins 16 secs
influencers, instagram, mark sandritter, realself, realself university, social media, tiktok, tom seery
Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.
May 7th, 2020 | 41 mins 59 secs
aesthetic practice marketing, crisis marketing, instagram, jon hoffenberg, realself university, tiktok, yellow telescope
Who will thrive upon reopening, and who won’t? What did they do differently? From daily conversations with doctors and practice owners ranging from Europe to Canada to throughout the United States, practice management consulting veteran Jon Hoffenberg breaks down how decisions made during the early part of pandemic either set a practice up to thrive or struggle at reopening. Jon Hoffenberg is the founder and CEO of Yellow Telescope and a popular speaker at many meetings thanks to his past hands-on experience as a patient coordinator and his data-driven approach, straight-shooting style, and quick wit.
March 18th, 2020 | 42 mins 15 secs
austin plastic surgeon, authenticity, coronavirus, instagram, johnny franco, plastic surgeon, realself, realself university, virtual consultations
Over the last 8 years, Austin plastic surgeon Johnny Franco has gone all in on his dream to do what he loves, but there were no shortcuts! During this challenging time, we get his scrappy and practical advice for authentically connecting with patients through virtual consultations based on his deep foundation of experience with rural and cross-country patients, and go deep into his runaway success growing his practice on his own terms with both RealSelf and Instagram.
February 20th, 2020 | 25 mins 35 secs
facial plastic surgeon, instagram, marketing, practice management, realself university, rebranding, vu ho
Growing a strong repeat and referral business is the key to growth. But you can’t get there without investing in marketing first. Dallas facial plastic surgeon Dr. Vu Ho takes us through the trials of his first ten years in solo practice, both the smart moves and the mistakes. He shares his thought process on the painful decision to rebrand and recounts the positive impact a professional PR person had on his growth, along with his unique approach to the challenge of asking patients to share their before & after photos, the number one thing he does to drive patient loyalty, and the reasons having a party is the wrong kind of event for a plastic surgery practice.
February 6th, 2020 | 21 mins 13 secs
facial plastic surgeon, influencers, instagram, marketing, matthew richardson, realself university
It’s unusual to find one and even more unusual to find two surgeons who began their private practice straight out of fellowship. On this episode we’re hearing from RealSelf Verified facial plastic surgeon Matthew Richardson from Frisco, Texas. He joined forces with a colleague and they jumped right in, learning some lessons the hard way and sharing those with us today. He gives great advice for others early in practice, including the biggest marketing fail to avoid in your first few years, why naming the practice was one of the hardest tasks to complete, and how he handles difficult conversations with patients who want to barter in exchange for Instagram visibility or get treated to mimic the look of another influencer.
January 23rd, 2020 | 25 mins 22 secs
brannon claytor, instagram, real estate, realself university, risk, sarah claytor
What makes some people so bold and unafraid of change? Today we hear from the risk taker and the person married to the risk taker. RealSelf Verified plastic surgeon Dr. Brannon Claytor and his wife Sarah tell us their story of negotiating without fear with the largest provider of health care real estate in the country, the surprising effect a new space had on the staff and patients, and the most important advice anyone considering a buildout from scratch needs to hear.