August 11th, 2020 | 38 mins 4 secs
facial plastic surgeon, facial plastic surgery, influencers, jonathan kulbersh, paul nassif, practice management, real housewives of beverly hills, realself university, staff retention, tiktok, youtube
Facial plastic surgeon Jonathan Kulbersh, MD lets us in on his approach to marketing, including how he’s handling the request to work with a TikTok “influencer” who has 3.5M followers, what he learned being around the camera during his time doing a fellowship with Dr. Paul Nassif, and the surprising Hollywood story of how he ended up at the premiere of the Real Housewives of Beverly Hills in the first week of his fellowship.
May 28th, 2020 | 56 mins 6 secs
bbl, botox, brazilian butt lift, influencers, instagram, keller funnel, realself university, shadowbanning, snapchat, tiktok
Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.
May 19th, 2020 | 43 mins 16 secs
influencers, instagram, mark sandritter, realself, realself university, social media, tiktok, tom seery
Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.
February 6th, 2020 | 21 mins 13 secs
facial plastic surgeon, influencers, instagram, marketing, matthew richardson, realself university
It’s unusual to find one and even more unusual to find two surgeons who began their private practice straight out of fellowship. On this episode we’re hearing from RealSelf Verified facial plastic surgeon Matthew Richardson from Frisco, Texas. He joined forces with a colleague and they jumped right in, learning some lessons the hard way and sharing those with us today. He gives great advice for others early in practice, including the biggest marketing fail to avoid in your first few years, why naming the practice was one of the hardest tasks to complete, and how he handles difficult conversations with patients who want to barter in exchange for Instagram visibility or get treated to mimic the look of another influencer.
November 12th, 2019 | 17 mins 42 secs
bill kortesis, gaurav bharti, influencers, instagram, plastic surgeons, realself university
How Dr. Gaurav Bharti and Dr. Bill Kortesis approach social media and marketing, including navigating the inappropriate demands of Instagram "influencers” and the content which is absolutely off limits.