August 20th, 2020 | 49 mins 58 secs
before and after photos, body dysmorphic disorder, copyright, facial plastic surgeon, fake followers, instagram, lanham act, photo theft, price transparency, realself, realself university, william portuese
Seattle facial plastic surgeon William Portuese, MD and RealSelf CEO Tom Seery reflect on 13 years of collaboration from Dr. Portuese’s unique perspective as the first surgeon to answer a question on RealSelf, what he’s learned by answering over 30k consumer questions on RealSelf and why he’s still doing it today. On this episode, you’ll also hear why Dr. Portuese thinks BDD is the largest single challenge of his practice, why he openly posts his prices online, how he’s handled multiple thefts of his before and after photos by other surgeons, and more.
August 11th, 2020 | 38 mins 4 secs
facial plastic surgeon, facial plastic surgery, influencers, jonathan kulbersh, paul nassif, practice management, real housewives of beverly hills, realself university, staff retention, tiktok, youtube
Facial plastic surgeon Jonathan Kulbersh, MD lets us in on his approach to marketing, including how he’s handling the request to work with a TikTok “influencer” who has 3.5M followers, what he learned being around the camera during his time doing a fellowship with Dr. Paul Nassif, and the surprising Hollywood story of how he ended up at the premiere of the Real Housewives of Beverly Hills in the first week of his fellowship.
July 23rd, 2020 | 28 mins 24 secs
book launch, facial imaging software, facial plastic surgeon, facial plastic surgery, james marotta, practice growth, realself, realself university, safety protocol
Dr. James Marotta joins us to discuss his new book “Don't Let Other People Make You Feel Bad About Looking Good” and how it addresses the recurring challenge he sees with patients feeling guilty for considering facial plastic surgery.
February 20th, 2020 | 25 mins 35 secs
facial plastic surgeon, instagram, marketing, practice management, realself university, rebranding, vu ho
Growing a strong repeat and referral business is the key to growth. But you can’t get there without investing in marketing first. Dallas facial plastic surgeon Dr. Vu Ho takes us through the trials of his first ten years in solo practice, both the smart moves and the mistakes. He shares his thought process on the painful decision to rebrand and recounts the positive impact a professional PR person had on his growth, along with his unique approach to the challenge of asking patients to share their before & after photos, the number one thing he does to drive patient loyalty, and the reasons having a party is the wrong kind of event for a plastic surgery practice.
February 6th, 2020 | 21 mins 13 secs
facial plastic surgeon, influencers, instagram, marketing, matthew richardson, realself university
It’s unusual to find one and even more unusual to find two surgeons who began their private practice straight out of fellowship. On this episode we’re hearing from RealSelf Verified facial plastic surgeon Matthew Richardson from Frisco, Texas. He joined forces with a colleague and they jumped right in, learning some lessons the hard way and sharing those with us today. He gives great advice for others early in practice, including the biggest marketing fail to avoid in your first few years, why naming the practice was one of the hardest tasks to complete, and how he handles difficult conversations with patients who want to barter in exchange for Instagram visibility or get treated to mimic the look of another influencer.
January 2nd, 2020 | 25 mins 51 secs
facial plastic surgeon, instagram, p. daniel ward, realself university, realself verified, utah plastic surgeon
Known in Utah as the "Blue Collar Plastic Surgeon," Dr. P. Daniel Ward tells us the truth about why people in Utah are so hesitant to admit they’re "getting work done," explains how Instagram has changed the demographics of who’s coming in to see him, and reveals the secret weapon that him get to 28k followers on Instagram.
November 18th, 2019 | 27 mins 26 secs
before and after photos, cameron chesnut, facial plastic surgeon, instagram, realself university
An inside look at the rapid growth of Cameron Chesnut's facial plastic surgery practice in Spokane, WA, along with his take on the epidemic of “pillow face” and the unusual local market conditions driving hyaluronidase to be his #1 injectable.