July 9th, 2020 | 34 mins 3 secs
allergan, botox, coolsculpting, cooltouch laser, dermatologist, dermatology, dysport, evolus, galderma, jeuveau, lorrie klein, orange county, realself university, xeomin
Longtime cosmetic dermatology KOL and leader Lorrie Klein, MD shares her perspective on practice management, marketing, and business including the challenges of cosmetic procedure pricing, why she sold her practice a decade or more ahead of retirement and how that’s turned out, and what she’s planning to do with her MBA once she’s finished with it.
May 28th, 2020 | 56 mins 6 secs
bbl, botox, brazilian butt lift, influencers, instagram, keller funnel, realself university, shadowbanning, snapchat, tiktok
Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.