Stories and data from the aesthetic medical industry's most interesting and successful personalities, both doctors and the people who contribute to their success behind the scenes. Our guests, questions, and topics are focused on strategies and tactics for connecting with today's prospective patient.
February 27th, 2020 | 30 mins 35 secs
coolsculpting, jason pozner, plastic surgeon, realself university, revance, sciton laser, sculpsure, tom seery
Well known for being an early adopter and champion of new technology, Boca Raton plastic surgeon Jason Pozner, MD is seen as an expert in his field and works hard to be on the cutting edge of innovation and technology in the field of cosmetic surgery. Dr. Pozner tells us the story of the unusual circumstances around the purchase of his first laser, predicts what’s next in non-surgical body contouring and injectables from his unique vantage point, and shares his honest feelings about what it means to be RealSelf Verified.
February 20th, 2020 | 25 mins 35 secs
facial plastic surgeon, instagram, marketing, practice management, realself university, rebranding, vu ho
Growing a strong repeat and referral business is the key to growth. But you can’t get there without investing in marketing first. Dallas facial plastic surgeon Dr. Vu Ho takes us through the trials of his first ten years in solo practice, both the smart moves and the mistakes. He shares his thought process on the painful decision to rebrand and recounts the positive impact a professional PR person had on his growth, along with his unique approach to the challenge of asking patients to share their before & after photos, the number one thing he does to drive patient loyalty, and the reasons having a party is the wrong kind of event for a plastic surgery practice.
February 13th, 2020 | 35 mins 52 secs
marco polo, marketing, meghan rundell, practice management, realself university, staff training, text messaging, weave
The front desk in an aesthetic practice is a critically important touchpoint for patients. Practice management and staff training expert Meghan Rundell talks with us about the unique characteristics of the high-performing front desk, and reveals the single most important skill to look for (that’s also the hardest to find). Meghan’s home base of Detroit is a notoriously tough market, and she shares lessons we can all learn from the volatility of the auto industry and how that impacts her day-to-day business.
February 6th, 2020 | 21 mins 13 secs
facial plastic surgeon, influencers, instagram, marketing, matthew richardson, realself university
It’s unusual to find one and even more unusual to find two surgeons who began their private practice straight out of fellowship. On this episode we’re hearing from RealSelf Verified facial plastic surgeon Matthew Richardson from Frisco, Texas. He joined forces with a colleague and they jumped right in, learning some lessons the hard way and sharing those with us today. He gives great advice for others early in practice, including the biggest marketing fail to avoid in your first few years, why naming the practice was one of the hardest tasks to complete, and how he handles difficult conversations with patients who want to barter in exchange for Instagram visibility or get treated to mimic the look of another influencer.
January 30th, 2020 | 35 mins 48 secs
ed syring, medical marketing, practice consulting, practice management, realself university, yellow telescope
Ed Syring reveals the biggest mistake doctors make before walking into a consultation, goes deep on what makes a great patient coordinator, and tells us why staff incentives are an absolute requirement for practice growth. As a veteran practice management consultant and the Executive Vice President of YellowTelescope, SEOversite, and iScreamSocialMedia, Ed has worked with over 10,000 patients worldwide, oversees the staffing, sales, and marketing for clients nationwide and has worked with hundreds of practices throughout his career.
January 23rd, 2020 | 25 mins 22 secs
brannon claytor, instagram, real estate, realself university, risk, sarah claytor
What makes some people so bold and unafraid of change? Today we hear from the risk taker and the person married to the risk taker. RealSelf Verified plastic surgeon Dr. Brannon Claytor and his wife Sarah tell us their story of negotiating without fear with the largest provider of health care real estate in the country, the surprising effect a new space had on the staff and patients, and the most important advice anyone considering a buildout from scratch needs to hear.
January 16th, 2020 | 38 mins 38 secs
april linden, customer service, patient satisfaction, practice management, realself, realself university, ritz carlton
What we can learn about patient experience from the Ritz Carlton? Practice consultant April Linden goes deep on the simple, daily 5 minute process that leads to explosive practice growth. She shares the most impactful growth strategies she’s learned over 20 years of supporting practice growth, including how a team can work around a surgeon who’s never on time, the four stages of decision-making that occur between first contact and completed surgery, and the recent a-ha moment from a deep dive into a practice’s data that turned into a six-figure increase in revenue.
January 9th, 2020 | 51 mins 34 secs
brad hubbard, instagram, jonathan kaplan, online booking, patient reviews, price transparency, realself, realself university, tom seery, yelp
Price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery, the (often ridiculous) reasons aesthetic surgeons reject price transparency, and how he’s booking patients straight onto the schedule via Instagram DM without ever picking up a phone.
January 2nd, 2020 | 25 mins 51 secs
facial plastic surgeon, instagram, p. daniel ward, realself university, realself verified, utah plastic surgeon
Known in Utah as the "Blue Collar Plastic Surgeon," Dr. P. Daniel Ward tells us the truth about why people in Utah are so hesitant to admit they’re "getting work done," explains how Instagram has changed the demographics of who’s coming in to see him, and reveals the secret weapon that him get to 28k followers on Instagram.
December 19th, 2019 | 33 mins 44 secs
allergan consulting, andrew campbell, business, medaesthetics, medical spa, quintessa, realself university, wisconsin
December 4th, 2019 | 17 mins 55 secs
botox bandit, employee theft, josh korman, medical practice fraud, realself university
Plastic surgeon and author Josh Korman talks about what to do if a Botox Bandit strikes you, goes deep on the painful subject of fraud and theft in the practice, and reveals how a pattern of negative online reviews can be a sign of employee theft.
November 18th, 2019 | 31 mins 24 secs
instagram, jeanine digennaro, plastic surgeon, realself, realself university, richard reish
A look inside the conflicts and challenges faced at the world's largest plastic surgery practice with Long Island Plastic Surgical Group's Director of Marketing Jeanine DiGennaro and RealSelf Verified plastic surgeon Richard Reish, MD.
November 18th, 2019 | 27 mins 26 secs
before and after photos, cameron chesnut, facial plastic surgeon, instagram, realself university
An inside look at the rapid growth of Cameron Chesnut's facial plastic surgery practice in Spokane, WA, along with his take on the epidemic of “pillow face” and the unusual local market conditions driving hyaluronidase to be his #1 injectable.
November 12th, 2019 | 17 mins 42 secs
bill kortesis, gaurav bharti, influencers, instagram, plastic surgeons, realself university
How Dr. Gaurav Bharti and Dr. Bill Kortesis approach social media and marketing, including navigating the inappropriate demands of Instagram "influencers” and the content which is absolutely off limits.