About the show

Stories and data from the aesthetic medical industry's most interesting and successful personalities, both doctors and the people who contribute to their success behind the scenes. Our guests, questions, and topics are focused on strategies and tactics for connecting with today's prospective patient.

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  • Matthew Nykiel, MD and Johnny Franco, MD on Instagram

    May 28th, 2020  |  56 mins 6 secs
    bbl, botox, brazilian butt lift, influencers, instagram, keller funnel, realself university, shadowbanning, snapchat, tiktok

    Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.

  • Greg Buford, MD

    May 21st, 2020  |  43 mins 22 secs
    greg buford, marketing, plastic surgeon, practice management, realself university

    Greg Buford tells us how the dumbest thing anyone ever said to him about the practice of medicine turned into his entire practice marketing philosophy and covers the hard lessons he’s learned in marketing. On this episode, you’ll get the questions you absolutely have to ask before you build a website, learn how to know when to hire a full time in house marketing director, and hear what it took to write and publish not just one, but two books (and why he probably won’t write another one).

  • Mark Sandritter and Tom Seery

    May 19th, 2020  |  43 mins 16 secs
    influencers, instagram, mark sandritter, realself, realself university, social media, tiktok, tom seery

    Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.

  • Clint Carnell

    May 14th, 2020  |  28 mins 22 secs
    clint carnell, crisis marketing, facelife mask, hydrafacial, medical spa, orangetwist, realself university

    CEO Clint Carnell talks with us about The HydraFacial Company’s pivot to support aesthetic providers with their quick decision to develop and produce the FaceLife mask, why providers love it so much, and the surprise requests they received from customers once the mask hit the market.

  • Jon Hoffenberg

    May 7th, 2020  |  41 mins 59 secs
    aesthetic practice marketing, crisis marketing, instagram, jon hoffenberg, realself university, tiktok, yellow telescope

    Who will thrive upon reopening, and who won’t? What did they do differently? From daily conversations with doctors and practice owners ranging from Europe to Canada to throughout the United States, practice management consulting veteran Jon Hoffenberg breaks down how decisions made during the early part of pandemic either set a practice up to thrive or struggle at reopening. Jon Hoffenberg is the founder and CEO of Yellow Telescope and a popular speaker at many meetings thanks to his past hands-on experience as a patient coordinator and his data-driven approach, straight-shooting style, and quick wit.

  • Virtual Exhibit Hall - Yellow Telescope

    May 7th, 2020  |  8 mins 42 secs
    aesthetic practice marketing, front desk training, iscreamsocialmedia, realself university, receptionscope, seoversite, yellow telescope

    Founder and CEO Jon Hoffenberg briefly discusses the services offered by his companies, including Yellow Telescope, SEOversite, iScreamSocialMedia, and ReceptionScope.

  • Virtual Consultations

    April 30th, 2020  |  43 mins 15 secs
    bill kortesis, gaurav bharti, realself university, richard reish, telehealth, virtual appointment, virtual consultation

    Telehealth, virtual consultations, and virtual appointments have gone from rarely used to daily use. While most have adapted quickly, there’s definitely a learning curve, so we’ve been working hard to bring best practices to our audience and accelerate learnings to help maintain open patient communication. One thing everyone seems to agree on is that virtual appointments are here to stay. On today’s episode I talk with Drs. Richard Reish, Gaurav Bharti, and Bill Kortesis, all of whom have been doing virtual consults for years and bring their experiences to you. Whether you’re an old pro looking for ways to take your virtual game to the next level, or just getting started, each one of the three doctors I spoke to will have useful, actionable advice.

  • Nick Magruder

    April 23rd, 2020  |  25 mins 54 secs
    aesthetic practice marketing, friend media, in-office marketing, nick magruder, realself university

    As we reflect and reconsider everything in the post-COVID world, we will be forced to make decisions about what to keep and what to throw out to make sure patients are safe while moving through the practice. Nick Magruder believes our industry has already been competing over the paper marketing footprint inside aesthetic practices for too long, and are about to see a dramatic acceleration in all things digital for the practice.

  • Virtual Exhibit Hall - Friend Media

    April 23rd, 2020  |  9 mins 29 secs
    aesthetic practice marketing, friend media, in-office marketing, nick magruder, realself university

    CEO Nick Magruder shares how Friend Media declutters your office and engages patients on beautiful HD displays with content relevant to your practice and the services you offer, enabling you to capitalize on upsell opportunities without spending thousands on external advertising.

  • Drew Leahy

    April 16th, 2020  |  42 mins 13 secs
    aesthetic practice marketing, content marketing, drew leahy, email marketing, email serials, patient nectar, realself university

    Email marketing is often forgotten or neglected in a practice marketing strategy. But over time, it has the potential to become the strongest and most cost effective channel you have. After experiencing the shortcomings of most agency marketing models, Drew Leahy went heads down to figure out how to actually have an impact on practice marketing with email that doesn’t fit the usual mold. At a time when no-cost/low-cost marketing efforts are desperately needed, his timing couldn't be better.

  • Virtual Exhibit Hall - Patient Nectar

    April 16th, 2020  |  5 mins 59 secs
    aesthetic practice marketing, content marketing, drew leahy, email marketing, email serials, patient nectar, realself university

    Patient Nectar founder Drew Leahy is here to tell us about the innovative content marketing and email services they offer, and how it’s different from the content marketing we’re used to. The RealSelf University Virtual Exhibit Hall is here to bring you an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

  • Introducing Hey Seery

    April 14th, 2020  |  9 mins 42 secs
    chase lay, eva sheie, google adwords, jonathan kaplan, negative reviews, online marketing, online reviews, patient reviews, realself, ryan miller, tom seery

    On this preview of the new Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews aesthetic practice marketing veteran Eva Sheie about everything inside the world of online reviews. Find out how to prevent leaving money on the table by learning how to acquire reviews from nearly every patient who comes through the practice, and hear the rarely shared secrets to doubling conversion rates overnight.

  • Sheila Barbarino, MD

    April 9th, 2020  |  46 mins 29 secs
    cosmetic surgeon, oculofacial surgeon, realself, realself university, sheila barbarino, xeomin

    Dr. Sheila Barbarino has many titles -- surgeon, KOL, mom, wife, owner, researcher, entrepreneur, president, and risk taker to name a few. A few years ago, she unexpectedly found herself expanding from Los Angeles to a second location in Austin, and tells us how she’s managed to divide her time and continue to grow.

  • Jason Pozner, MD on Downtime and Disasters

    March 28th, 2020  |  22 mins 15 secs
    covid-19, crisis marketing, jason pozner, pandemic, plastic surgeon, realself, realself university

    Jason Pozner is back for a special episode to talk about his experience with unplanned office closures due to hurricanes, extended power outages, and statewide closures.

  • Clark Mackey

    March 26th, 2020  |  54 mins 38 secs
    clark mackey, digital marketing, google algorithm, internet marketing, link building, realself, realself university, seo

    Myths and misinformation about SEO continue to hold aesthetic practice revenue back. While it may seem more interesting to take a long nap than to deconstruct Google’s recent changes to the algorithm, winning the SEO game has a profound impact on both patient relationships and practice revenue. Clark Mackey has a pragmatic and deeply data-driven perspective on aesthetic practice search engine marketing, which he shares freely for doctors and marketers alike. Clark is the co-owner and head SEO strategist for Cake Websites & More in Asheville, North Carolina, and the secret weapon behind some of the highest-performing aesthetic practice websites in the world.

  • Johnny Franco, MD

    March 18th, 2020  |  42 mins 15 secs
    austin plastic surgeon, authenticity, coronavirus, instagram, johnny franco, plastic surgeon, realself, realself university, virtual consultations

    Over the last 8 years, Austin plastic surgeon Johnny Franco has gone all in on his dream to do what he loves, but there were no shortcuts! During this challenging time, we get his scrappy and practical advice for authentically connecting with patients through virtual consultations based on his deep foundation of experience with rural and cross-country patients, and go deep into his runaway success growing his practice on his own terms with both RealSelf and Instagram.