Tom Seery is the founder and CEO of RealSelf, the leading online resource to learn about aesthetic procedures and connect with the doctors who provide them. Tom founded RealSelf in 2006, after seeing a consumer need for transparency and unbiased information in the aesthetics industry.
Today, RealSelf attracts millions of unique visitors each month and facilitates millions of patient-doctor connections every year. Powered by a growing community of patients who share their personal experiences, industry experts committed to providing comprehensive, vetted information, and a network of verified doctors and providers, RealSelf helps people make smart, confident decisions about self-improvement.
Under Tom’s leadership, RealSelf has raised $42 million in funding to date from investors such as Andy Hunt, the co-founder of Warby Parker; Rich Barton, founder of Expedia, Zillow and Glassdoor; Mike Slade, an early Apple executive and co-founder of venture capital firm Second Avenue Partners; and Barney Harford, former COO of Uber and former CEO of Orbitz.
Among his colleagues and employees, Tom is known for his connection to and advocacy for the consumer, as well as his strong relationships in the medical aesthetics community. He leads a team of executives who set strategy and operate the company, and spends significant time speaking to employees at all levels and functions.
Prior to RealSelf, Tom was an executive at Expedia, where he developed a $500 million private-label travel business, and was an early expert in search engine marketing long before Google was a household name. Tom sits on the board of ReSurge International, a nonprofit that is building reconstructive surgery capacity in developing countries. He holds a master’s of science from Drexel University, an MBA from the University of Washington, and a bachelor’s degree from Connecticut College. He lives in Seattle with his wife and two energetic boys.
August 20th, 2020 | 49 mins 58 secs
before and after photos, body dysmorphic disorder, copyright, facial plastic surgeon, fake followers, instagram, lanham act, photo theft, price transparency, realself, realself university, william portuese
Seattle facial plastic surgeon William Portuese, MD and RealSelf CEO Tom Seery reflect on 13 years of collaboration from Dr. Portuese’s unique perspective as the first surgeon to answer a question on RealSelf, what he’s learned by answering over 30k consumer questions on RealSelf and why he’s still doing it today. On this episode, you’ll also hear why Dr. Portuese thinks BDD is the largest single challenge of his practice, why he openly posts his prices online, how he’s handled multiple thefts of his before and after photos by other surgeons, and more.
July 14th, 2020 | 53 mins 14 secs
47 usc section 230 c1, california consumer privacy act, cda 230, communications decency act, defamation, josh king, legal issues, libel, medical justice, negative reviews, pissedconsumer.com, realself, realself university, ripoff report, slander, streisand effect
Guest host & RealSelf CEO Tom Seery sits down with RealSelf in-house counsel Josh King, a nationally known attorney and expert in legal issues surrounding online reviews, free speech, First Amendment, and media law issues. On this episode, you’ll hear how just 26 words in the Communications Decency Act provided for the rapid proliferation of the Internet and protects Facebook, Twitter, YouTube… and RealSelf.
June 25th, 2020 | 43 mins 26 secs
brand marketing, branding, denise jaeschke, dysport, email marketing, house of modern beauty, realself, realself university, realself verified, restylane, tempsure, vivace
If you’re an aesthetic professional or an industry brand, your consumer audience is also our audience. Guest host & RealSelf CEO Tom Seery takes us to the consumer side of the RealSelf marketplace to hear from Denise Jaeschke, VP of Consumer Marketing, about what it truly means to the researching patient that RealSelf is your go-to advisor for cosmetic decisions.
May 19th, 2020 | 43 mins 16 secs
influencers, instagram, mark sandritter, realself, realself university, social media, tiktok, tom seery
Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.
April 14th, 2020 | 9 mins 42 secs
chase lay, eva sheie, google adwords, jonathan kaplan, negative reviews, online marketing, online reviews, patient reviews, realself, ryan miller, tom seery
On this preview of the new Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews aesthetic practice marketing veteran Eva Sheie about everything inside the world of online reviews. Find out how to prevent leaving money on the table by learning how to acquire reviews from nearly every patient who comes through the practice, and hear the rarely shared secrets to doubling conversion rates overnight.
January 9th, 2020 | 51 mins 34 secs
brad hubbard, instagram, jonathan kaplan, online booking, patient reviews, price transparency, realself, realself university, tom seery, yelp
Price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery, the (often ridiculous) reasons aesthetic surgeons reject price transparency, and how he’s booking patients straight onto the schedule via Instagram DM without ever picking up a phone.