Dr. Jonathan Kaplan, a board certified plastic surgeon originally from Alexandria, LA is proud to call San Francisco home. During his first 6 years of practice, Dr. Kaplan noticed that patients were coming to consultations without an appreciation for the different costs associated with plastic surgery. He found that most patients couldn’t find an estimate for plastic surgery on the internet and when they would call the doctor’s office, they would hear the same explanation, that “the doctor can’t give estimates over the phone since surgical needs are different for everyone.” From that realization, BuildMyBod Health was born, which is a website and iPhone/iPad app with a Price Estimator that Dr. Kaplan developed.
January 9th, 2020 | 51 mins 34 secs
brad hubbard, instagram, jonathan kaplan, online booking, patient reviews, price transparency, realself, realself university, tom seery, yelp
Price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery, the (often ridiculous) reasons aesthetic surgeons reject price transparency, and how he’s booking patients straight onto the schedule via Instagram DM without ever picking up a phone.