About the show

Stories and data from the aesthetic medical industry's most interesting and successful personalities, both doctors and the people who contribute to their success behind the scenes. Our guests, questions, and topics are focused on strategies and tactics for connecting with today's prospective patient.

RealSelf University on social media

Episodes

  • Alex Zuriarrain, MD

    July 30th, 2020  |  23 mins 3 secs
    alex zuriarrain, instagram, plastic surgeon, plastic surgery, realself, realself university, responding to reviews, reviews, telemundo, univision, zuri plastic surgery

    Miami plastic surgeon Alex Zuriarrain, MD lets us in on how he’s managed to generate over 400 patient reviews just 1 year into private practice, how he became the go-to plastic surgeon for Spanish television in Miami without spending a dime, and the strategies he uses for driving maximum impact with those TV appearances.

  • James Marotta, MD

    July 23rd, 2020  |  28 mins 24 secs
    book launch, facial imaging software, facial plastic surgeon, facial plastic surgery, james marotta, practice growth, realself, realself university, safety protocol

    Dr. James Marotta joins us to discuss his new book “Don't Let Other People Make You Feel Bad About Looking Good” and how it addresses the recurring challenge he sees with patients feeling guilty for considering facial plastic surgery.

  • Umang Mehta, MD

    July 16th, 2020  |  30 mins 3 secs
    instagram, jane weston, realself university, revision rhinoplasty, rhinoplasty, umang mehta

    Umang Mehta, MD talks with us about how getting started in the 2009 recession helped prepare him for the pandemic, the distortion of patient expectations caused by social media, and how he uses technology to prevent BDD and set realistic expectations with rhinoplasty patients.

  • Josh King and Tom Seery

    July 14th, 2020  |  53 mins 14 secs
    47 usc section 230 c1, california consumer privacy act, cda 230, communications decency act, defamation, josh king, legal issues, libel, medical justice, negative reviews, pissedconsumer.com, realself, realself university, ripoff report, slander, streisand effect

    Guest host & RealSelf CEO Tom Seery sits down with RealSelf in-house counsel Josh King, a nationally known attorney and expert in legal issues surrounding online reviews, free speech, First Amendment, and media law issues. On this episode, you’ll hear how just 26 words in the Communications Decency Act provided for the rapid proliferation of the Internet and protects Facebook, Twitter, YouTube… and RealSelf.

  • Lorrie Klein, MD

    July 9th, 2020  |  34 mins 3 secs
    allergan, botox, coolsculpting, cooltouch laser, dermatologist, dermatology, dysport, evolus, galderma, jeuveau, lorrie klein, orange county, realself university, xeomin

    Longtime cosmetic dermatology KOL and leader Lorrie Klein, MD shares her perspective on practice management, marketing, and business including the challenges of cosmetic procedure pricing, why she sold her practice a decade or more ahead of retirement and how that’s turned out, and what she’s planning to do with her MBA once she’s finished with it.

  • Virtual Exhibit Hall - TouchMD

    July 7th, 2020  |  10 mins 31 secs
    patient consultation, photo management, touchmd, virtual consultations

    TouchMD Chief Business Development Officer Karson Smith tells us about TouchMD’s unique patient consultation and communication platform. The RealSelf University Virtual Exhibit Hall is an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

  • Denise Jaeschke and Tom Seery

    June 25th, 2020  |  43 mins 26 secs
    brand marketing, branding, denise jaeschke, dysport, email marketing, house of modern beauty, realself, realself university, realself verified, restylane, tempsure, vivace

    If you’re an aesthetic professional or an industry brand, your consumer audience is also our audience. Guest host & RealSelf CEO Tom Seery takes us to the consumer side of the RealSelf marketplace to hear from Denise Jaeschke, VP of Consumer Marketing, about what it truly means to the researching patient that RealSelf is your go-to advisor for cosmetic decisions.

  • Sonia Badreshia-Bansal, MD

    June 18th, 2020  |  34 mins 24 secs
    curology, dermatologist, dermatology, elitemd, malcolm lesavoy, realself university, skin of color, skinceuticals, sonia badreshia, vaser lipo, vivek bansal

    Noted Bay Area dermatologist Dr. Sonia Badreshia joins us to share how building a raving fan experience for patients is her top priority, how she found her niche on TV ten years ago, and what the results have been from both earned and paid TV, reaching and attracting patients from six continents, 25 countries, and 49 states.

  • Bridgette DeBrino

    June 11th, 2020  |  35 mins 32 secs
    allenby dermatology, bodify, bodysquad, bridgette debrino, coolsculpting, cooltone, emsculpt, realself university, sculptra, thermismooth

    Bridgette DeBrino, marketing director for Allenby Dermatology and BodySquad, takes us through the trials and successes of building BodySquad in Boca Raton, from the decision to replace their Emsculpt machines with CoolTone, the challenges of getting non-surgical fat reduction patients to return for photos, and what’s worked for driving high quality leads to the practice. This episode is part two of two in a series featuring an inside look at one of the nation’s most successful non-surgical body contouring practices with both the marketing director and the doctor.

  • Janet Allenby, DO

    June 10th, 2020  |  31 mins 34 secs
    alisa lask, allenby dermatology, allergan, bodysquad, coolsculpting, cooltone, cosmetic dermatology, curology, emsculpt, galderma, janet allenby, mark foley, non-surgical body contouring, realself university, revance, shino bay, skinceuticals, southampton spray tan

    Cosmetic dermatologist Janet Allenby, DO shares her perspective on 2+ decades of practice growth in South Florida, why she decided to open a 2nd practice devoted entirely to non-surgical fat reduction, which parts of the marketing strategy she owns, and the importance of cultivating a loyal, family environment with her staff. This episode is part one of a two-part series, featuring an inside look at one of the nation’s most successful non-surgical body contouring practices with both the marketing director and the doctor.

  • Tami Vileta on Loyalty Programs

    June 4th, 2020  |  35 mins 29 secs
    bob basu, friendmedia, hintmd, lou bucky, loyalty programs, membership programs, nick magruder, patient retention, patientnow, realself university

    Longtime practice marketing expert Tami Vileta walks us through the various types of patient loyalty programs, how such programs can insulate you from price cutting and offer value to patients without making you look cheap, and what it takes for your program to rise to the top and set you apart from others in your market.

  • Virtual Exhibit Hall - Pinpoint Strategic Communications

    June 4th, 2020  |  5 mins 15 secs
    bob basu, friendmedia, hintmd, lou bucky, loyalty programs, membership programs, nick magruder, patient retention, patientnow, realself university

    Founder and designer Tami Vileta briefly discusses the services offered by her company, Pinpoint Strategic Communications. Pinpoint has provided high-level creative marketing services to over 250 practices in the United States, Canada, Mexico, and Africa. Their work focuses primarily on patient experience and retention initiatives, including Brand Development & Curation, Patient Loyalty Marketing, Event Promotion, Email Marketing, Patient Education, Collateral Design, Social Media Marketing, Integrated Launch Campaigns (across digital, print, and display), and even Promotional Products.

    Tami’s work has earned creative awards and accolades over the decades, but her biggest gratification still comes from helping clients “knock it out of the park” to achieve their goals. Pinpoint places the highest priority on building enduring customer relationships. Many of their clients have been with the agency for well over a decade. Building a deep-seeded culture of unmatched customer care is paramount--and in sync with their focus on retention activities for their customers.

    Request more information about Pinpoint Strategic Communications.

    The RealSelf University Virtual Exhibit Hall is an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

  • Matthew Nykiel, MD and Johnny Franco, MD on Instagram

    May 28th, 2020  |  56 mins 6 secs
    bbl, botox, brazilian butt lift, influencers, instagram, keller funnel, realself university, shadowbanning, snapchat, tiktok

    Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.

  • Greg Buford, MD

    May 21st, 2020  |  43 mins 22 secs
    greg buford, marketing, plastic surgeon, practice management, realself university

    Greg Buford tells us how the dumbest thing anyone ever said to him about the practice of medicine turned into his entire practice marketing philosophy and covers the hard lessons he’s learned in marketing. On this episode, you’ll get the questions you absolutely have to ask before you build a website, learn how to know when to hire a full time in house marketing director, and hear what it took to write and publish not just one, but two books (and why he probably won’t write another one).

  • Mark Sandritter and Tom Seery

    May 19th, 2020  |  43 mins 16 secs
    influencers, instagram, mark sandritter, realself, realself university, social media, tiktok, tom seery

    Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.

  • Clint Carnell

    May 14th, 2020  |  28 mins 22 secs
    clint carnell, crisis marketing, facelife mask, hydrafacial, medical spa, orangetwist, realself university

    CEO Clint Carnell talks with us about The HydraFacial Company’s pivot to support aesthetic providers with their quick decision to develop and produce the FaceLife mask, why providers love it so much, and the surprise requests they received from customers once the mask hit the market.